10 Ways to Create the Wrong Brochure
Marketing Tip #8 Every product, service or idea you sell needs a brochure or rack card. Through the years we’ve probably printed several million brochures, and while that doesn’t automatically make us...
View ArticlePaper Grades and Weights
We are often asked about paper weights and why they are so confusing. I hope this article I found helps clear things up and help with understanding and ordering the proper paper for your project. KEY...
View ArticleHow Much Printing Do I Need?
Deciding how much printing to order is not always an easy task. Sure, sometimes it’s as simple as looking at the size of a mailing list, but other times it can get tricky trying to balance the price...
View ArticleMarketing Tip#5 Low-Budget Printing Tips
Marketing Tip#5 With all of our purse strings tied right now, any printing project you pursue could probably be all your business can afford, perhaps for months or even years. It has to be done right,...
View ArticleWhat Do Your Business Cards Say About You?
The design of business cards is always a hot topic of conversation among start up businesses, we are always asked as a marketing specialists, what is our opinion. Of course it depends on the type of...
View ArticleBuild Business Relationships with Greeting Cards
Greeting cards are a great way to show your family and friends you are thinking of them on their birthday or holidays. They are also a powerful yet underutilized tool for businesses to reach out and...
View ArticleSpreading the word about your website
So you’ve got your brand spankin’ new website, and you’re wanting to get some traffic to it to drum up business? We decided to come up with a multitude of ideas to help set you on the right path. While...
View ArticlePrinting Is a Responsible Choice
In lieu of a “Think before you print” email tagline, we encourage you to consider adding something like this to your emails: “It’s OK to print responsibly. Not using paper in order to save trees is...
View ArticleWhat Gets Envelopes Opened
I ran across a great article that was re-printed in “Print in the Mix” by Rochester Institute of Technology /Print Council**, and felt it was important enough to keep referencing, so I thought I would...
View ArticleIs Your Business Card Bringing You Business?
Typically, many hours are spent deciding on the logo, layout, and tagline to include on a company’s business cards. But not much time goes into thinking about strategies to make those business cards...
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